R2E: Roadmap to E-commerce

CITI developed the Roadmap2Ecommerce Masterplan for the Ministry of Economic Development, setting the direction for e-commerce development in Curaçao. With input from stakeholders, we started updating the plan in 2022.

Stakeholder workshops

E-payments

Access to payment methods and an efficient e-payment process are vital for wider e-commerce adoption. Today, merchants can choose from several payment gateways. Do you know about upcoming developments, or anything else related to online or e-payment systems in Curaçao? The input from this workshop is being used to update the Masterplan.

Consumer adoption

Increasing consumer awareness of e-commerce in Curaçao means building knowledge about e-commerce and creating a user-friendly online shopping experience. Stimulating e-commerce adoption requires multiple digital initiatives, focused on providing information about local and cross-border e-commerce offers. The input from this workshop is being used to update the Masterplan.

Logistics

Curaçao’s logistics sector promises considerable economic gains for the country. The focus is currently on imports, and improvements are needed to shift attention to export logistics. What are the latest developments, and how are the players in this sector performing? The input from this workshop is being used to update the Masterplan.

Regulatory framework

The regulatory framework covers policy, legal, and governance matters. Have new laws been implemented since this Masterplan was presented? The input from this workshop is being used to update the Masterplan.

Marketing and media

Building consumer awareness and trust in the online environment is key to e-commerce adoption, and marketing and media plans for e-commerce are fundamental to building that awareness. The input from this workshop is being used to update the Masterplan.

Merchants

Expanding merchants’ online presence, and with it their e-commerce offers, requires dedicated interventions that empower merchants and help them adopt e-commerce smoothly. What needs to be done to empower merchants? The input from this workshop is being used to update the Masterplan.

Earlier work

On 18 August 2016, the Roadmap for the Development of e-Commerce was presented to the Minister of Economic Development. On 20 June 2016, CITI and the Ministry launched the virtual e-Commerce Incubator at ecommerce.cw, with a do-it-yourself track and one-on-one support.